Fat Burning Foods and Other Weight Loss Pipe Dreams
Some marketer’s pants should be on fire. You know the old adage if it sounds too good to be true your hips better not believe it? This applies here. We want to believe it so badly that it’s very easy for a marketing savant to convince us with cool graphics and “studies proving it” that we fall for it every time. They really only need to use two words:
“It’s science.”
Because so many people either don’t take the time or effort to disseminate what sounds plausible from what sounds implausible, we end up with a ton of weight loss lies floating around the world wide web. Train yourself in some healthy skepticism. Don’t fall for slick claims about dietary miracles. Practice with these 4 examples below.
Fat Burning Foods!
Everyone wants fast results with zero effort. After all, it’s human nature to want to expend the least amount of energy on a task. The claim about certain foods like chili peppers accelerating metabolism and causing heat in the body to help you lose weight sounds like bunk and it is.
Brutal truth: Studies show that the capsaicin in hot peppers has minuscule effect on internal temperature and metabolism. Although chili peppers do provide real nutrition, they can’t solve your weight loss problems. No matter what marketers claim.
Immune-Boosting Foods!
Some marketing campaigns claim that foods with vitamins or antioxidants strengthen your body’s natural immunity making you more impervious to illness or disease. In reality, any healthy diet promotes good health and a healthy body is already more resistant to sickness.
Alkaline Water Neutralizes Acid!
Here’s the takeaway: so does regular tap water. Some claim that because alkaline water is less acidic and has more minerals advocated, it will magically neutralize acid in the blood resulting in excellent health. Some also claim it promotes weight loss, steers you around the diabetes cliff, and fights cancer. In reality, we already have strong protection mechanisms in our body naturally to keep our blood at the correct pH range. Drinking alkaline water is useless basically because our stomach acid neutralizes the alkalinity. Alkaline water is a miracle only if your thirst needs quenching.
Fruit-Sweetened Means No Added Sugar!
This one is just logical. Why is fruit naturally sweet? Because it has natural sugars. There are two kinds of sugars in the world: fruit sugars and sweeteners like honey, corn syrup, and white processed sugar. To bypass labelling laws, companies simply make syrup from fruits and use it to sweeten, claiming there is “no added sugar.” But it’s still just plain old sugar where your body’s concerned. The next time you’re out shopping, pick up a product claiming to have no added sugar. If the label says pulp, concentrate, or puree, congratulations. That’s sugar.
The bottom line is to think logically, not with a unicorn guiding you and you should be fine. If a claim doesn’t have strong support from a majority of the scientific community, then ignore it. Investigate all claims methodically and with a healthy dose of skepticism. That’s real science.
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